RALLY CRY DAYOctober 18th, 2018
Today we are releasing the band’s 5th studio album Rally Cry. The record began last September in the studio when we recorded People’s Champ and now we will release our five-person musical love child into the wild. We’ve spent the last month having some fun sharing a few of the songs with you in what are new ways for us. We hope you had as much fun as we did.
This afternoon we will celebrate the release in Toronto at Union Station where we will be setting up a pop up shop. We will have copies of the new record (obvi) and we are setting up a printing press to print some custom, limited edition Rally Cry t-shirts. In the “hand me downs” spirit, if you bring an old t-shirt, we will turn it into a custom Arkells shirt for ya. And more importantly in the hand me down spirit, please do bring any gently used winter clothing that isn’t needed, as we are collecting donations for New Circles Community Services. Winter is a tough time for lots of people so let’s help make it a little easier on them by keeping a bunch of our friends warm this year.
Despite the requisite excitement and nervousness when launching a new record, as someone in a band the biggest feeling that comes with releasing a record for me is gratitude. Getting a record across the finish line and out into the world takes a lot of work and we are very lucky to be surrounded by people that are passionate, caring and hard working to help make it happen – to everyone who works with us: thank you for doing the hard work so we can do the fun stuff. And to anyone who listens to our band or comes to our shows: THANK YOU THANK YOU THANK YOU – we only get to do what we do because we have your ears and eyes. This lil guy is just as much yours as it is ours and we are forever grateful.
After today we’re going to do what we always do. Hit the road and tour the dang thing. We’re in the US and Europe this fall and are announcing Canadian dates tomorrow.
See you soon and thank you always,